The Diploma Program in Marketing, Advertising & Sales (MAS) is specifically designed to provide students with a comprehensive education that equips them with the knowledge and skills required to excel in the dynamic field of marketing, advertising, and sales. Graduates of this program will be well-prepared to work in various industries, shaping and driving successful marketing and sales campaigns. Students will acquire proficiency in marketing strategies, advertising techniques, sales management, and the latest marketing technologies, positioning them for success in a range of MAS-related roles.
Who Should Attend? This program is open to anyone seeking to gain knowledge and skills in marketing, advertising, sales management, and the latest marketing technologies. If you aspire to build a career in marketing, advertising, or sales, this program is tailored to your needs.
Course Benefits: The Diploma Program in Marketing, Advertising & Sales (MAS) equips students with a comprehensive understanding of the marketing and sales landscape. From a professional standpoint, students will develop a solid foundation in communication, advertising strategies, and sales management, informed by a deep understanding of global and local industry standards and policies. Students will also be exposed to the latest advancements in marketing technologies, from digital marketing tools to customer relationship management software. Additionally, students will gain insight into environmental and ethical considerations in marketing and sales, ensuring they can work with efficiency and integrity.
Contents:
- Marketing and Sales Management Principles
- Advertising Strategies and Campaign Planning
- Sales Management and Customer Relationship Building
- MAS Technologies and Digital Marketing Tools
- Global and Local Industry Standards and Policies
- Ethics and Sustainability in Marketing, Advertising & Sales