Course Overview:
This diploma course equips students with comprehensive knowledge and skills in digital marketing, focusing on the latest strategies, tools, and technologies used to promote businesses online.
Who Should Attend?
Aspiring marketers, business owners, and professionals looking to enhance their digital marketing expertise.
Course Benefits:
Students will gain an understanding of various digital marketing channels, tools, and strategies to build successful marketing campaigns and drive online business growth.
Contents:
- Introduction to Digital Marketing
- SEO (Search Engine Optimization) & SEM (Search Engine Marketing)
- Social Media Marketing Strategies
- Content Marketing & Copywriting
- Email Marketing Campaigns
- Pay-Per-Click (PPC) Advertising
- Web Analytics & Performance Tracking
- Influencer & Affiliate Marketing
- Digital Marketing Tools & Technologies
- E-Commerce & Online Sales Strategy
- Customer-Centered Marketing Approach
- Digital Marketing Trends & Future Growth
