Digital marketing and Social media represents one of the most significant changes in consumer media behavior in history, resulting in fundamental shifts in the way marketers communicate and interact with consumers. This course provides the practical knowledge and insights required to establish objectives and strategies, properly select the social media platforms to engage consumers, and monitor and measure the results of these efforts.
You will learn about the multi-disciplinary implications and how to manage a successful social media presence for your organization, as well as techniques for gaining executive and client buy-in to achieve your goals. The course will review how to use necessary tools and services for gaining valuable insights about how consumers feel about and respond to your brand, your competitors‟ brands, and your category. You will also learn how to apply and share these important insights with marketing, sales, PR, customer support and other departments and stakeholders.
Who Should Attend?
Whosoever is interested to pursue their careers in digital social media marketing.
- Media Campaign
- Advertising Production
- Data Analytics