This course helps students acquire the skills and knowledge needed to manage marketing and sales operations at an executive level. It focuses on business operations, decision-making, and resource management to drive successful marketing and sales initiatives.
Who Should Attend?
Individuals seeking to develop expertise in marketing and sales, including professionals looking to advance their careers in these fields.
Course Benefits
The course provides a comprehensive understanding of marketing strategies, sales management techniques, and how organizations can effectively use these to achieve their business goals. Students will learn about customer behavior, market segmentation, branding, and the role of sales in business success.
Contents
- Marketing & Sales Environment
- Organizational Marketing Behavior
- Managing Sales Operations
- Business Law in Marketing & Sales
- Marketing & Sales Strategy
- Customer Value in Sales & Marketing Management
- Taxation in Sales Management
- Launching Marketing & Sales Ventures
- Developing Sales Teams & Organizations
- Strategic Sales & Marketing Management
- Leading Marketing Changes
- Planning for Marketing & Sales Growth