This course provides students with knowledge and skills to manage e-commerce businesses at an executive level, focusing on operations, decision-making, and resource management.
Who Should Attend?
Learners interested in understanding the management of e-commerce businesses, including online retail and digital marketing.
Course Benefits
Students will explore e-commerce platforms, strategies for customer acquisition and retention, and techniques for scaling online businesses.
Contents
- E-Commerce & Business Environment
- Organizational E-Commerce Behavior
- Managing E-Commerce Operations
- Business Law in E-Commerce
- E-Commerce Strategy
- Customer Value in E-Commerce Management
- Taxation in E-Commerce
- Launching E-Commerce Ventures
- Developing E-Commerce Teams & Organizations
- Strategic E-Commerce Management
- Leading E-Commerce Changes
- Planning for E-Commerce Growth
